When Cheap Marketing Becomes an Expensive Mistake
We understand that time is precious—especially when running a business. As a marketing consultancy working closely with owner-managed SMEs, our goal is to ensure every conversation and every bit of advice we offer is relevant, constructive, and, ultimately, valuable. Recently, we’ve had a noticeable increase in conversations with businesses who’ve recognised that their current marketing […]
Advertising. Does it work?
This is something I get asked regularly by clients and it is normally followed by something about how much it costs! Two questions which are very hard to answer. However, I will try……. To me the process of running an advertising campaign is something that can really add value to the marketing activity of a […]
Marketing for New Business
The process of marketing should involve much more than selling alone. Marketing should be planned wherever possible and a marketing plan should be well thought through, justified, communicated internally and of course, priced up. In my opinion, without an organisation committing to marketing, it is likely that both the decision makers within the company and […]
Onwards and upwards!
Well, January is out of the way. Phew………and………breathe! How did it go? Were there any changes in your market? Are there any new players in town? What did you decide to do? One area that will constantly need addressing, updating and auditing is your marketing. Nothing stays still for long in the world of getting […]
Pay peanuts, get monkeys! Why Buying Cheap Marketing Services Can Cost You More
At Bath Marketing Consultancy, we regularly monitor industry trends to ensure we understand both the evolving needs of potential clients and the changing landscape of professional service delivery. However, recent competitor analysis has revealed some concerning patterns — particularly the increasing trend of organisations promoting extremely low-cost marketing, design, and website services. While competitive pricing […]
What are you aiming for with your marketing?
One of the most important outcomes of your marketing activity should be prospection; taking the actions required to achieve the end result of getting yourself in front of the intended prospect. By doing this you are basically speaking to someone face to face; one professional talking to another, and this allows you to get your […]
Protect Your Online Reputation
Having a strong online presence and a good brand profile plays a large part in marketing and brand awareness and we very much suggest you try and utilise all free avenues such as local listings to aid this part of your marketing and getting “out” your company name. However, online can also be a place where free speech is […]
Social Media
While social media may seem overwhelming, there are now many experienced people who can get your accounts set up quickly for very little money. At a minimum, you should decide on a username that you can use consistently across all social networks. Check to ensure the username you are considering is available on all the […]
People Buy From People They Like – Be Likeable!
I’d like to say that marketing is the be all and end all when it comes to building a successful business, but one of the most important part of a business is its people. Focusing on figuring out what your customers need and giving it to them in a cheerful, helpful manner goes a long […]
Do not Forget About Offline Marketing
Even if you do business entirely online, that is no reason to ignore valuable offline marketing methods. Order signs or bumper stickers and put them on your vehicles. Consider advertising in free and inexpensive classifieds such as local directories. Use business cards, fliers, promotional materials, thank you notes and other printed items. Consider going to […]