What Is Generative Engine Optimisation (GEO) and Why Does It Matter?
The digital world is transforming at a ridiculous rate with AI starting to become some users’ platform of choice to find information. Yes Google still accounts for 90% of searches, but gone are the days when searching meant scrolling through pages of links. Today, AI engines like ChatGPT, Perplexity, and Google’s Search Generative Experience (SGE) […]
The Best Gym Marketing Agencies in the UK
Why Gyms in the UK Need Strong Marketing Now The UK fitness industry is more competitive than ever. Whether you run an independent studio, a boutique training space, or a multi-site gym chain, your ability to attract and retain members depends heavily on visibility and consistent engagement. Most people now begin their search for a […]
Restaurant Marketing Agency UK: Top 10 Service Providers
The UK restaurant industry is one of the most competitive in the world. From Michelin-star fine dining establishments in London to family-run bistros in Bath, every business is fighting for visibility, customer loyalty, and long-term growth. With rising operational costs, changing consumer habits, and the dominance of food delivery platforms, standing out has never been […]
Top SEO Agencies for Education Businesses and Institutions in the UK
The UK education sector is changing rapidly. With increased competition among independent schools, colleges, and universities — and with students and parents relying on Google to research their options — visibility is now the difference between thriving and struggling. Whether you run a private school in Bath, a college in Manchester, or a university in […]
Unlocking Success: How Marketing Consultancy Can Transform Your Business Strategy
In every sector today, competition is fierce which makes standing out from the crowd a real challenge. That’s where a professional marketing consultancy can make all the difference. By working with experienced specialists who understand market dynamics, customer behaviours, and the competitive landscape, your business can unlock new opportunities for growth. Whether you’re unsure of […]
Why Marketing in a Recession Shouldn’t Be the First Tap You Turn Off
During times of economic uncertainty, it’s natural for businesses to reassess their budgets and look for areas to cut back. But one area that is too often scaled back—sometimes entirely—is marketing. At Bath Marketing Consultancy, we believe this is not only a misstep, but one that could significantly impact the long-term health and visibility of […]
Why Blogging Still Matters in Your Marketing Strategy
With the rise of social media, paid search, and video content, it’s easy to question whether blogging still has a place in modern marketing. The answer, quite simply, is yes—when done properly, blogging remains a valuable and strategic tool that can deliver long-term results for businesses of all sizes. What Is Blogging? Blogging refers to […]
5 Top Tips to Help Get Your Website Indexed by Google (and Performing Organically)
For any business owner, simply launching a website and hoping it performs in Google search is no longer enough. If your site isn’t indexed by Google, it won’t appear in search results—no matter how beautiful it looks or how much effort you’ve put into your products or services. At Bath Marketing Consultancy, we work with […]
Elements to consider when planning Marketing
1. Brand Awareness: Making Your Business Recognisable Before customers even consider buying from you, they need to know you exist. Brand awareness campaigns don’t necessarily drive immediate sales, but they ensure your brand is top of mind when a customer is ready to make a purchase. 📌 Example: A construction company might not expect instant […]
Types of Sponsorship in Marketing
Following on from a previous post outlining sponsorship in marketing, below are the sponsorship types you could consider as part of the marketing mix. 1. Event Sponsorship 🔹 Examples: Sports tournaments, music festivals, business conferences🔹 Pros: High visibility, large audience reach, PR opportunities🔹 Cons: Can be expensive, requires long-term commitment 📌 Example: Vodafone sponsoring the […]