Social Media can play a vital role in marketing
However, try and resist the temptation to set up accounts with Facebook, Twitter, Pinterest and the like without exploring the rationale behind doing so. Think long and hard about whether your target market uses social media and if they do, why? Can you justify social media if there were set up costs with some '0's?
Bath Marketing Consultancy works closely with a number of its clients to help deliver effective social media marketing strategies.